Landvernd, the Icelandic Environment Association, is a national non-governmental organization focusing on environmental issues. Landvernd was founded in 1969 with a main emphasis on nature conservation. Over the last two decades, efforts have increasingly concentrated on protecting Iceland's unique wilderness and landscapes, especially in the uninhabited central highlands of the country. This is not least due to an increasing demand of energy production in these areas, primarily aimed at fueling heavy metal industry; 71% of all electricity in Iceland is produced for multinational aluminum corporations.
Since 2000, Landvernd has also expanded to become a leading NGO in environmental education in Iceland, mainly focusing on children and teenagers but also on adults. Over the past two years, Landvernd has furthermore focused on climate change and the impact of the ever-increasing number of tourists visiting the delicate nature of Iceland.